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E-Commerce · Cloud Optimization · Performance & Cost Management

How Joigifts optimized AWS infrastructure to cut costs and speed up page loads

Joigifts is an online gift delivery platform serving customers across the Middle East, with hand-delivered gifts and services such as same-day delivery and Singing Telegrams. As the platform expanded its product catalogue and added new features regularly, its AWS environment also grew more difficult to manage. Cloud resources were being used across multiple environments without a consolidated inventory, while multiple owners and unplanned AWS access made spending harder to track. Marketing campaigns brought traffic spikes that affected performance, and page load times were increasing as the platform evolved. Flentas conducted a full infrastructure audit and optimization exercise, focusing on resource visibility, cost, security, and application performance. The work identified unnecessary cloud resources, tightened access and security, optimized web server configurations, and introduced CDN-based content delivery.

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JoigiftsMiddle East-focused gift delivery platformDaily product and feature additionsMulti-owner AWS environment
At a Glance
Full auditCloud resource inventory across all environments
Reduced spendImmediate cut in monthly cloud costs
Faster loadsCDN-optimized page performance
The Challenge

Cost and performance risk from unmanaged cloud growth

Joigifts' AWS environment had grown alongside the platform, but there was no consolidated view of what resources existed, who was using them, or whether they were still needed.

No resource visibility

There was no complete inventory or audit of cloud resources across the different environments.

Untracked spend

Multiple resource owners and unplanned AWS access made it difficult to identify where cloud consumption costs were coming from.

Performance strain

Marketing campaigns could generate traffic surges, while the steady addition of products and features was contributing to longer page load times.

The Approach

A full audit, cleanup, and performance hardening

Flentas approached the problem by first establishing visibility into the existing environment, then using that information to address cost, security, and performance issues.

  1. 01

    Conducted a detailed review of the AWS environment and created a consolidated inventory of cloud resources across application components and environments.

  2. 02

    Introduced structured resource tagging and identified unused or underutilized resources that could be terminated, removing unnecessary infrastructure costs.

  3. 03

    Reviewed and strengthened network and AWS security controls to improve the environment's protection against unwanted threats.

  4. 04

    Optimized web server configurations for performance and scalability, introduced a CDN to improve page load performance, and established proactive monitoring and alerts to identify issues quickly.

Business Outcome

Faster, leaner, and better protected infrastructure

Better cost visibility

The resource inventory and structured tagging gave the team a clearer view of cloud resources, ownership, and consumption.

Lower monthly cloud spend

Removing unused and underutilized resources delivered an immediate reduction in monthly infrastructure costs.

Improved page performance

Web server optimization and CDN-based content delivery helped improve page load performance without requiring a platform rebuild.

Stronger security posture

Network and AWS security controls were tightened as part of the optimization exercise.

More proactive operations

Monitoring and alerts gave the team earlier visibility into infrastructure issues and supported faster resolution.

“Flentas does a number of things right, and definitely much better than anybody else we met. All in all, we couldn’t have asked for a better experience.”

Ritesh TilaniCEOJoiGifts

Technologies & Partners

Built on the AWS stack

AWS resource tagging & inventoryAWS security hardeningCDN (Content Delivery Network)Web server performance optimizationProactive monitoring & alerting
Common Questions

Related

Where this fits

Retail & E-Commerce

For retailers and D2C brands, a slow checkout or an outage during a sale is revenue gone and customers lost. Flentas helps you migrate, secure, and run the cloud behind storefronts, order management, and customer data, so you can handle festival and flash sale peaks without over provisioning the rest of the year. From a monolith that buckles under traffic to microservices that scale on demand, we build the foundation for fast releases and a single view of the customer. Fast. Resilient. AI ready.

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Get Started

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