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Digital Marketing · Cloud Managed Services · AWS

How a leading digital marketing platform brought cost, security, and incident response under control on AWS

A leading digital marketing company, recognized with more than 85 industry awards over two years, runs its real-time Campaign Hub platform on AWS. As infrastructure costs increased and security and operational gaps became harder to manage, the business needed more than reactive support. Flentas now operates the environment as a fully managed service, combining 24/7 monitoring, security operations, backup management, incident response, and continuous cost optimization.

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A leading digital marketing platformDigital marketing & performance campaign platformReal-time ad campaign platform85+ industry recognitions in 2 years
At a Glance
24/7Monitoring and Level 1 incident response
DailyBackups with defined retention
WAF + MFALayered application and account security
The Challenge

Rising cloud costs and operational risk were slowing the platform down

The existing environment had to support a real-time marketing platform while managing growing infrastructure costs, security exposure, and the need for faster response to production issues.

Cost and infrastructure inefficiency

A monolithic architecture, underutilized resources, and inconsistent scaling practices were driving unnecessary cloud spend.

Security exposure

Web-facing servers required stronger protection, while credentials and account access needed tighter controls.

Limited operational visibility

Teams needed centralized visibility into infrastructure and application health to identify issues before they affected users.

Slow incident response

Production issues required faster detection and root-cause analysis, alongside reliable backups and defined retention policies.

The Approach

A continuously managed AWS environment focused on security, reliability, and cost

Flentas took responsibility for the ongoing AWS environment, combining infrastructure monitoring, security hardening, backup management, incident response, and cost governance.

  1. 01

    Monitored AWS resources through Amazon CloudWatch for CPU, memory, disk, and application metrics, with SNS-based alerts and daily web server backups under a defined retention policy.

  2. 02

    Strengthened access security through IAM key rotation, password policies, least-privilege access, AWS Secrets Manager, and MFA across root and IAM accounts.

  3. 03

    Protected the application layer with AWS WAF on the Application Load Balancer, while Route 53 health checks, API monitoring, and CloudTrail provided continuous visibility into application and account activity.

  4. 04

    Established ongoing cost governance using AWS Trusted Advisor, encrypted EBS volumes, and automated start/stop schedules for development and QA environments, while AWS Auto Scaling handled demand-driven capacity changes.

Business Outcome

Better protected, more responsive, and more cost-controlled

Optimized infrastructure costs

By identifying underutilized resources and automating non-production resource schedules.

Dynamic scaling during peak demand

Allowing infrastructure capacity to respond to latency and workload changes.

Stronger security posture

With WAF, MFA, least-privilege access, credential management, encryption, and continuous activity monitoring.

Faster issue detection and response

With centralized CloudWatch visibility and automated alerts across critical infrastructure.

Reliable backup coverage

With daily web server backups and defined retention policies.

24/7 operational support

Providing continuous monitoring and Level 1 production incident response.

Technologies & Partners

Built on a continuously managed AWS stack

Amazon CloudWatchAmazon SNSAWS IAMAWS Secrets ManagerAWS Trusted AdvisorAWS WAFAmazon Route 53AWS CloudTrailAmazon EBSAWS Auto Scaling
Common Questions

What digital marketing platforms usually ask about managed AWS operations

Related

Where this fits

ISV & SaaS

For software companies, infrastructure is cost of goods sold, and every enterprise deal comes with a security questionnaire. Flentas helps you build, scale, and run multi tenant products on cloud, so your gross margin holds as you grow and your platform meets the compliance bar enterprise buyers demand. From a setup that strains under new customers to an architecture that scales cleanly, we help you ship faster, spend less per customer, and pass the audit. Efficient. Reliable. Enterprise ready.

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Get Started

Ready for AWS operations that keep cost, security, and uptime under control?

Talk to an AWS-certified architect about your own managed services setup.

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